Legal
Cookies policy.
The website hello-purple.com and its subdomains (the “Website”) use cookies to improve the browsing experience.
The data controller is Purple Technology s.r.o., with its registered seat at Masarykova 410/28, Brno-city, 602 00 Brno, Czech Republic, reg. no.: 29364973 (the “Company”). Detailed information about the processing of personal data, including the rights of the data subject, can be found in the Privacy Policy published on the Website.
Cookies are used to distinguish a visitor from other users of the Website. This helps the Company to provide a good experience when the Website is browsed and allows the Company to improve the Website.
A cookie is a small text file stored in the browser or on the hard drive of the visitor’s device. Cookies contain information which is transferred to that device and which is used for the purpose of optimising the services provided through the Website, including its subpages and links.
In addition to cookies and comparable technologies stored on the visitor’s device, the Company may use browser storage and, where stated below, server-side technologies for measuring performance and attribution. Where this Cookies Policy refers to cookies, it refers to those technologies as well.
Some cookies are strictly necessary to allow the visitor to move around the Website and to use its features. Without them essential security features cannot be activated and the services requested cannot be provided. Such cookies are always active and cannot be disabled.
The use of all other cookies is conditional on the visitor’s consent. Consent is given for each category separately through the consent tool displayed on the Website, no category other than strictly necessary cookies is pre-selected, and continuing to browse or closing the banner is not consent. Consent may be withdrawn at any time, with the same ease with which it was given, and the Company keeps a record of each consent as evidence of compliance.
Access to the Content of the Website is not conditional on consent to any cookie.
Cookies can be deleted in the browser, usually from the history of visited pages. Cookie settings and individual consents can be changed, and consent withdrawn, at any time through the cookie settings on the Website.
1Cookies classification
- Strictly necessary cookies. Cookies required for the operation of the Website, including those which maintain a session, distribute load, protect the Website and its visitors against abuse, and store the visitor’s own cookie choices. They cannot be disabled, because without them the Website would not function properly, and no consent is required for them.
- Functionality / Preferences cookies. Cookies used to recognise the visitor on return to the Website, so that content can be presented consistently and a preference remembered, such as language, region, display setting or the position of an audio player.
- Analytical / Performance / Statistics cookies. Cookies which allow the Company to recognise and count visitors and to see how they move around the Website. This helps the Company to improve the way the Website works, for example by ensuring that visitors find what they are looking for easily.
- Marketing / Targeting cookies. Cookies which record the visit, the pages visited and the links followed. The Company uses this information to make the Website and any advertising more relevant, and may share it with third parties for that purpose. Marketing technologies may include both cookie-based solutions and server-side transfers used for conversion measurement and attribution.
- Other / Unclassified. Cookies of a supportive nature having their respective purpose in connection with a class of cookies defined above.
- Third parties, including providers of embedded content and of external services, may also use cookies over which the Company has no control. Those are likely to be analytical or targeting cookies.
- Cookies may be blocked by activating the setting in the browser which refuses all or some cookies. Where all cookies are blocked, including strictly necessary ones, it may not be possible to access all or parts of the Website.
- The cookies used on the Website are specified below, by category.
2Cookies used by hello-purple.com
A. Strictly necessary
| Cookie | Domain / Provider | Type | Description | Duration |
|---|---|---|---|---|
| hp_consent | hello-purple.com (Hello Purple) | HTTP cookie, first-party | Records your cookie choice and a random consent number so the banner is not shown again and the choice can be proven. | 6 months |
B. Functionality / Preferences
No cookies in this category are currently used on the Website.
C. Analytical / Performance / Statistics
| Cookie | Domain / Provider | Type | Description | Duration |
|---|---|---|---|---|
| _ga | hello-purple.com (Google Analytics) | HTTP cookie, first-party | Distinguishes one browser from another for visit statistics. | 2 years |
| _ga_<id> | hello-purple.com (Google Analytics) | HTTP cookie, first-party | Keeps the state of the current visit. | 2 years |
D. Marketing / Targeting
No cookies in this category are currently used on the Website.
3Third party cookies
- Overview of third parties and data protection agreements.
- Google Analytics counts visits, pages read and referring sites. Google Ireland processes the data for us; it may be transferred to Google in the United States under the EU-U.S. Data Privacy Framework. Withdrawing consent through the cookie settings removes the cookies.
- Where a third party is established outside the European Economic Area, any transfer of personal data to it takes place on the safeguards described in the Privacy Policy. The Company does not permit any third party to use information collected through the Website for that third party’s own purposes.
4Managing cookies and withdrawing consent
- The consent tool may be reopened at any time from the link in the footer of the Website, and each category may be accepted or refused there.
- Every current browser allows cookies to be viewed, blocked and deleted and offers a private browsing mode. The settings are found under Privacy and security in Google Chrome, Microsoft Edge and Mozilla Firefox, and under Privacy in Apple Safari.
- Deleting cookies also deletes the record of the visitor’s choices, so the consent tool will appear again on the next visit.
- Refusing every category other than strictly necessary cookies does not restrict access to any part of the Website. The only consequence is that a preference will not be remembered between visits and that use of the Website will not be included in aggregated measurement.
5Changes, contact and complaints
- The Company may amend this Cookies Policy, in particular where a cookie, a category or a third party is added, changed or removed. The amended version is published on the Website with a new version number and date of effect.
- Questions about this Cookies Policy may be addressed to hello@hello-purple.com.
- A visitor who considers that cookies have been used unlawfully may lodge a complaint with the Office for Personal Data Protection (Úřad pro ochranu osobních údajů), Pplk. Sochora 27, 170 00 Prague 7, Czech Republic, www.uoou.gov.cz, and, in respect of the placing of cookies as such, with the Czech Telecommunication Office (Český telekomunikační úřad).
This document comes into force and effect on 18 September 2026. Version 1.0.