Build the financial world you imagine.

For fifteen years Purple built fintech piece by piece: trading, investing, payments, technology. Now that foundation is open to build on. We publish the map, so you do not have to guess where this is heading.

Reports

We map agentic finance.

Tests of the tools builders actually use, case studies of what we build on the foundation, and analysis of where the ecosystem is heading. Nobody who is actually building on finance is writing this down, so we do.

Real stories

The agent was ready. The bank wasn't.

I asked an AI agent to pay my kids' kindergarten invoices. It turned out to be the most careful party in the payment. The banking infrastructure around it was the weak part.

Jan Cervinka
Teardowns

Seven orders, six refusals

I spent an afternoon trying to make Vibe-Trading misbehave. Seven orders went in, six came back refused. A teardown of the safety layer, and a twenty-minute experiment you can run yourself.

Jan Cervinka
The Map

Hand the agent the company account

My bank could not let an agent pay for me without my tap. A business account in Singapore can. Here is what that lets a small company do, and the one place a person still says yes.

Jan Cervinka
What you can build on

A foundation that already works. Markets and money movement, opened up so you can build whatever you want on top of them.

Trading & investing infrastructure

Build any trading or investing interface

Read markets, place orders and connect a supported account through one API-first foundation. What you put on top is yours: a dashboard, a screener, a full trading front end, whatever you had in mind.

B2B payment flows

Money movement, embedded

Collection accounts, payouts and embedded payment flows you can put inside your own product.

Case study · Real stories

An AI will write anyone a strategy. Knowing whether it is any good is the hard part.

Takumis is a platform for vibe-building trading strategies. You talk your idea through with an AI, it tests it on data, and then you trade for real.

Read the case study
  • TrackReal stories
  • Published
  • Written byJan Cervinka
Backed by Purple Group

Built from the inside out over fifteen years.

Hello Purple is the open front door to Purple Group, a global fintech ecosystem spanning trading, investing, payments and technology. The foundation is already proven at scale.

€1.5B+
Daily trading volume
€700M+
Annual transactions
15+
Years building fintech
100+
Countries served

Ready to say hello?

Tell us what you want to build. We will show you how close it already is.

Join the waitlist. We read every idea. By joining you agree to our privacy policy.

Prefer email? hello@hello-purple.com